Inspired by Ayn Rand… the single greatest asset the world has is human ability - that which people take upon themselves to accumulate by amassing knowledge, solving problems, and profiting from their own mind. Ayn Rand wrote before the web. Now there really are no excuses.
When seeking out social media expertise - be mindful of whether you need a 2.0 media buyer or a consultant. There’s a lot of people in the first bucket… lower barriers to entry. Sadly, they both call themselves strategists.
Any ad that doesn’t tell a story is useless. You’re impressions aren’t building equity. I have too many important things to remember that have real meaning.