If your brand relies on me seeing a URL on t.v. and remembering to type it into my browser…
If your brand relies on a driver seeing your billboard and making the decision to buy *more* than 10 minutes later…
If your brand relies on me knowing that you’ve stripped your commercial off YouTube in favour of [...]
The web is changing business. All in favour, say “I”.
Great. Moving right along…
There are a lot experts out there on social media, web 2.0, SaaS (and its less mainstream “aaS” cousins). Tim O’Reilly, Mitch Joel, Nicholas Carr.
And so I wonder… who is going to write the rule book? Who is going to be the web’s [...]