If your brand relies on me seeing a URL on t.v. and remembering to type it into my browser…

If your brand relies on a driver seeing your billboard and making the decision to buy *more* than 10 minutes later…

If your brand relies on me knowing that you’ve stripped your commercial off YouTube in favour of hosting it in the depths of your website…

Then you are fighting an uphill battle.

All we know are roadmaps. If you’re not on the road - we don’t know what you’re driving at. Unless, of course, you’re willing to pave an entirely new road yourself… but we both know that’s not your core business.