The web is changing business. All in favour, say “I”.
Great. Moving right along…
There are a lot experts out there on social media, web 2.0, SaaS (and its less mainstream “aaS” cousins). Tim O’Reilly, Mitch Joel, Nicholas Carr.
And so I wonder… who is going to write the rule book? Who is going to be the web’s Drucker or Porter, sit down, and in sea of logic state that “Thou must choose between mostly social or mostly content in thy network.”? It seems like we’ve got a lot of folks who can tell it in much more interesting ways. But until someone gets boring (i.e. methodical), I’m afraid we’ll always be stuck metaphoring the present and leaving the past in monthly archives.
Disclaimer: This blog reserves the right to form no opinion until the people decide it can safely maintain one.
…and written on the 4th of July (no less).
I am writing my book now. I wouldn’t call it a “rule book” simply because it’s hard to have rules when something is this new and undefined… plus, really, the whole point of rules is to break ‘em anyways
Posted by Mitch Joel - Twist Image
Link | July 11th, 2008 at 6:09 pm
Mr. Joel good sir - I look forward to your book. I will most certainly pay.
With regards to the “always in flux” conundrum… I have to wonder if web enthusiasts (myself included), have the patience to version our insights. Those that do will enjoy the “as a service” benefits that come with having a 1.0, 1.1, 1.2 etc. Those that don’t (seemingly a large number of us) will be hard pressed to build sustainability as more and more people jump on the bandwagon.
This must be how Tim O’Reilly feels everytime he hears someone define “web 2.0″.
Posted by Andrew
Link | July 11th, 2008 at 6:47 pm
Hey Andrew - I agree on the need for a methodical approach to managing in this new paradigm.
It looks like Seth Godin is coming out with a related book called “Tribes”. I found you through the Triiibes network.
I don’t know about a book, but I have proposed a new management framework to link the pioneering academic study of social capital and social network analysis to value based management and the priorities of marketers.
The ChangeThis.com manifesto version of “Introducing Social Capital Value Add” with a hyperlink to the e-book is set to be released in September. You can sign up for first release here: http://groups.google.ca/group/social-capital-value-add?hl=en
And help me explore the related themes at http://www.socialcapitalvalueadd.com and http://www.memeticbrand.com.
See you around town,
Michael
Posted by Michael Cayley
Link | August 1st, 2008 at 6:41 pm