A long time ago, there was a prevailing school of thought that said once you had built your business to operate a certain way, turning it on it’s head would not only be a risk, but a risk that was largely unnecessary.
A business takes a long time to build. You add people, infrastructure, process, key partners - and along the way, everything takes a bit longer and costs a bit more. To do an about face would be silly. The safer play was to analyze, optimize and more towards being a market leader in efficiencies and economies of scale.
Cue the digital revolution.
All of a sudden, change was not only constant, but rampant and exponential. Agility became a business model. Flexibility, movable parts and transferable skills started getting radio play in different contexts. The key finding however, was that they were all part of the bigger strategic shift - The Iterant Business.
A microchasm is a tiny step recurring at a higher-than-you’re-used-to frequency.
Overhauling a business or it’s underlying assumptions, does not require a full stop and subsequent 5 year plan. Overhauling Navigating a business in a digital climate, simply requires turning the wheel one degree at a time in order reach a destination while sitting atop an unstable surface (oceans equal industry in this little vignette).
Each degree is a microchasm. What makes it a chasm is the fact that it’s 99% forgetting what you know.
Going forward, I will be writing about microchasms. Baby steps. Tactics. Thinking in reverse. Those who will get the most from this blog will be those whose assumptions were made tentatively in times of ‘all else being equal’, and who now understand that ‘all else will never be equal’.
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