• Oh My

    It seems that something about me peaked your curiousity. Well you should know that I’m terribly sorry that I didn’t have my dancing shoes laced up in time.
    I’m actually in the midst of an identity switch. You can bookmark this link if you like - it won’t change. That being said, the name of this [...]

  • Memory & Roadmaps

    If your brand relies on me seeing a URL on t.v. and remembering to type it into my browser…
    If your brand relies on a driver seeing your billboard and making the decision to buy *more* than 10 minutes later…
    If your brand relies on me knowing that you’ve stripped your commercial off YouTube in favour of [...]

  • Just A Thought (one)

    Any ad that doesn’t tell a story is useless. You’re impressions aren’t building equity. I have too many important things to remember that have real meaning.