• You See This 12 Times/Day

    We all do it. We read a blog post - get very conceptual and strategic - and fire off a well-intentioned email to our team trying to provoke some thought by asking very high-level (sometimes rhetorical) questions.
    The next time someone asks you a question like this in an email chain - answer it. And “reply [...]

  • Microchasms & The Iterant Business

    A long time ago, there was a prevailing school of thought that said once you had built your business to operate a certain way, turning it on it’s head would not only be a risk, but a risk that was largely unnecessary.
    A business takes a long time to build. You add people, infrastructure, process, key [...]

  • Title Smack

    It used to suck to say you were in sales… hence the words ‘business development’.
    Then I read this from Chris Brogan,
    What does a day in the life of a social media marketer look like? I’m not a marketer, so if I get some of your terms wrong, forgive me.
    And I can’t help but think how [...]

  • Memory & Roadmaps

    If your brand relies on me seeing a URL on t.v. and remembering to type it into my browser…
    If your brand relies on a driver seeing your billboard and making the decision to buy *more* than 10 minutes later…
    If your brand relies on me knowing that you’ve stripped your commercial off YouTube in favour of [...]

  • 1 in 10

    Since the beginning of time, the rule has been 1 in 10. For every 10 contacts you make, 1 ends up being a customer.
    Hold that thought.
    When I dine out, I generally tip 15%. I don’t reward servers for being above average. I don’t punish them for being a little off. About 1 in 10 times [...]

  • The Benefit of the Doubt

    Give it to everyone until they’ve unearned it. What is there to lose?
    If a customer rips into you (the rude way) - then they don’t have management training. This doesn’t mean they don’t have a valuable insight for you. It’s your job to extract it from the rubble.
    If you’re owed money - don’t ask [...]