A long time ago, there was a prevailing school of thought that said once you had built your business to operate a certain way, turning it on it’s head would not only be a risk, but a risk that was largely unnecessary.
A business takes a long time to build. You add people, infrastructure, process, key [...]
If your brand relies on me seeing a URL on t.v. and remembering to type it into my browser…
If your brand relies on a driver seeing your billboard and making the decision to buy *more* than 10 minutes later…
If your brand relies on me knowing that you’ve stripped your commercial off YouTube in favour of [...]