It used to suck to say you were in sales… hence the words ‘business development’.
Then I read this from Chris Brogan,
What does a day in the life of a social media marketer look like? I’m not a marketer, so if I get some of your terms wrong, forgive me.
And I can’t help but think how [...]
This morning I turned on my computer to find 3 MSN messages that were quite obviously spam. The messages had the traditional caption+link setup:
Find out who has blocked you.
www.BlockInfo.com
I guess we know what people couldn’t resist.
The web is changing business. All in favour, say “I”.
Great. Moving right along…
There are a lot experts out there on social media, web 2.0, SaaS (and its less mainstream “aaS” cousins). Tim O’Reilly, Mitch Joel, Nicholas Carr.
And so I wonder… who is going to write the rule book? Who is going to be the web’s [...]
Here are two videos. Two forms of expression. Two very different ways (amounts) of adding value to the world.
It’s easy to argue that this is just a style choice. Or even the world through different eyes. I don’t buy it.
This is not a statement about the genre. Tupac never made a song that didn’t have [...]
When seeking out social media expertise - be mindful of whether you need a 2.0 media buyer or a consultant. There’s a lot of people in the first bucket… lower barriers to entry. Sadly, they both call themselves strategists.
Since the beginning of time, the rule has been 1 in 10. For every 10 contacts you make, 1 ends up being a customer.
Hold that thought.
When I dine out, I generally tip 15%. I don’t reward servers for being above average. I don’t punish them for being a little off. About 1 in 10 times [...]