• You See This 12 Times/Day

    We all do it. We read a blog post - get very conceptual and strategic - and fire off a well-intentioned email to our team trying to provoke some thought by asking very high-level (sometimes rhetorical) questions.
    The next time someone asks you a question like this in an email chain - answer it. And “reply [...]

  • 1 in 10

    Since the beginning of time, the rule has been 1 in 10. For every 10 contacts you make, 1 ends up being a customer.
    Hold that thought.
    When I dine out, I generally tip 15%. I don’t reward servers for being above average. I don’t punish them for being a little off. About 1 in 10 times [...]